A Bit About Me

A digital marketing major currently enrolled at Pace University’s Lubin School of Business. I am currently pursuing a Bachelor’s of Business Administration (BBA) in Marketing, with a concentration in Digital Marketing, and a Master's of Science (MS) in Social Media and Mobile Marketing. I pursued digital marketing to achieve new limits in marketing with my integrated knowledge of the new age, of social media and computers.

With my freelance website business, I have created up to 5 websites for various companies to assist in driving sales and visibility. I have developed multiple websites that have increased revenues by nearly twenty percent and allowed more online interactions between consumers and businesses. I have also integrated my skills in utilizing Google Analytics to improve clicks and followers and employ search engine optimization techniques.

Kyle Leon

Digital Marketing | Social Media Management | Market Research | Public Relations | Advertising

Student Email:

kl32103p@pace.edu

Email:

kyleleeleon@gmail.com

Location:

New York, NY

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Work Experience

happy thoughts :) & Big Signals

Feb 2024 - May 2024
New York, NY

Marketing & Content Creation Intern

.• Demonstrated familiarity with social media platforms, actively participating in the creation and execution of digital marketing campaigns.
• Contributed to content creation, managing social media accounts, and ensuring consistent brand messaging across various platforms.
• Executed day-to-day marketing operations, including market research, sales support, and the development of innovative marketing strategies.
• Utilizing strong communication skills; effectively collaborated with the team to ensure seamless project execution, contributing to successful pitches and business development.

• Analyze current event holdings to determine how the Pace zine collection could be expanded.
• Reviewed pamphlets, articles, interviews, photographs, artwork, etc.
• Researched how the collection can become more inclusive.
• Lead initiatives to attract more students, encouraging them to both view and contribute to the library’s dynamic zine collection.

Undergraduate Research Assistant

Pace University

Jan 2024 - May 2024
New York, NY

Leon Website Creation

Jun 2017 - Present
New York, NY

Website Developer

• Create up to 5 websites for a variety of business to assist in driving sales and visibility.
• Update the websites of current clients to display new features and information.
• Developed sites for spas such as Transformation Beauty Salon and M&C Spa that have increased revenues by nearly 20% and allow for on-line appointment bookings.
• Utilize Google Analytics to improve clicks and followers and employ search engine optimization techniques.
• Create advertisements for clients to reach multiple audiences.

Starbucks

Apr 2021 - Present
New York, NY

Retail Supervisor/Team Lead

• Greet customers and process food and beverage orders in a timely fashion.
• Processed financial transactions accurately.
• Created an ad campaign aligning zodiac signs with customized drinks and displayed information on street visible signage to increase store traffic and sales.
• Memorized over 100 beverage formulations to serve customers according to their requirements.
• Awarded “Partner of the Quarter” for delivering outstanding customer service.

First Class Marketing/AT&T

May 2023
Meville, NY

Marketing Intern

• Engage face-to-face daily with potential new consumers and educate them on current promotions in a retail environment.
• Provide excellent customer service for existing clientele.
• Represent the brand through retail marketing campaigns.
• Interact with retail consumers and provide quality customer service.
• Act as a point person for all consumer relations.
• Generate leads and drive sale.